I saw this article on AllFacebook.com and it has me concerned. It is already impossible for Businesses to Market on Facebook using Fan Pages. The Live Feed has so many posts only 5-10% of someone's Feed is ever read. Which inhibits viral activity significantly. Now Facebook wants your feed filled with Spam from outside of Facebook if I read this correctly:
Here is why I think this is going to become a shit storm. The goal of Open Graph was so that Facebook users could 'Like' something off Facebook and that will tell their Network they Like this web page and go check it out. This of course added to the volume in the Live Feed.
Now Facebook is allowing whomever owns that page (NY Times, Apple, whomever) to publish in the users Facebook Stream opening you up to tons of spam. And eventually you will never see anything published by friends and family thus reducing Facebook to nothing valuable for you and your life.
But that isn't my concern since I am surely not a fan of Facebook's ownership. I think they are scumnozzle weasel's and this could be the nail in the coffin!
1] Will they begin this opening of your personal page to the outside world via awareness and notification? If I click 'Like' will a message pop up telling me the implications?
(Here is where I need to include the caveat that I have never clicked 'Like' off Facebook, nor will I ever, so I will have to ask the suckers who do what happens).
So if they fail to notify you this is Shitstorm Level 1, could include having to change this later to save face. Possible congressional inquiry.
2] What if they make this retroactive. Meaning all this time you have been clicking 'Like' they open your Facebook profile to all these websites posting to your page without telling you?
Now that is Shitstorm Level Nuclear War. No one would ever trust Facebook again. Zuckerberg gets his tires slash, house gets egged and spray painted, never given a seat in a restaurant, class action law suits and congress steps in.
Just my opinion but how would you react if tomorrow you can't see posts from your girlfriend or best friend and all you see is 2500 ads for Denny's in your stream, all because 2 months ago you clicked Like on the Denny's website.