If a Viral Video is Viewed 1 million times but 20% of the viewers watch it more than once, or several times...how many people viewed it?
If 100,000 people tweet negative sentiment about a brand or product, but it is only viewed by 10% of their followers, how many people viewed it?
What is the true population number for an activity where brands need to react? 1 million is only 1 in 310. or 0.31% of the population.
A viral video viewed by 500k unique viewers is only seen by 0.16% of the US Population. Is that really viral?