Sunday, February 21, 2010

Thoughts on Social Media and Being Viral

Confucius ponders:

If a Viral Video is Viewed 1 million times but 20% of the viewers watch it more than once, or several many people viewed it?

If 100,000 people tweet negative sentiment about a brand or product, but it is only viewed by 10% of their followers, how many people viewed it?

What is the true population number for an activity where brands need to react? 1 million is only 1 in 310. or 0.31% of the population.

A viral video viewed by 500k unique viewers is only seen by 0.16% of the US Population. Is that really viral?

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