Views on Social Media

There was an interesting blog posting on Media post about measuring social media.

Five Ways To Measure Social Media

The intro was great because it rehashes some of advertisers challenges. I put some comments on the post regarding my view of utilizing social media. I truly feel getting people to send your message via word of mouth is important if you can achieve that. Actually advertising via this media channel I feel is going to be more than fruitless for most campaigns.