I am new to Twitter. I signed up 3 months back and only recently have I started using it in even a minimal way. I had quite a few people following me who I was not following so I returned the favor. One was a music label and I log in and bam...my whole front page is 100% an update every 5 minutes what music this person is playing. ARGHHHHHHHH!
Now imagine if that was from a Brand? OMG I would become the biggest terrorist against that Brand instantly. Even though initially I signed up to follow willingly and permissively.